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Review: 17 Tattoo Me Semi Permanent liquid eyeliner

Short and sweet on the Boots website: “New 17 Semi Permanent Liquid Eyeliner, for up to 48 hours wear.” I’m not even going to mention how bad an idea it is to wear your makeup for 48 hours straight (because you knew that already, obvs) but we’ve all experienced products which have ridiculous claims like “lasts for 10 hours!” and “up to 9000x lash volume!”. Is this one any different?

Well. You might want to sit down, because…

17 Tattoo Me Semi Permanent liquid eyeliner may well be the holy grail of liquid eyeliners.

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Review: No7 Lash Adapt Mascara

You may be aware that Boots’ seminal brand No7 have had a bit of a long-overdue makeover recently. Gone is the boxy packaging you would expect from a chemist own brand, replaced by sleek shiny tubes and the kind of look you might expect from a high end beauty brand. No7 isn’t on the cheaper end of the spectrum by any means but it’s still affordable compared to the big names like BeneFit, Bobbi Brown and Urban Decay. But do the pretty products live up to expectations? My verdict: very much YES!


No7 Lash Adapt Mascara claims to remain clump free for “up to 6 coats”. Why you’d add six coats is beyond me, but a clump-free mascara is a very appealing idea. Buildable volume is great because it means you can easily add a bit of drama to a daytime look to carry you over into the evening without having to totally reapply your makeup.

So how does it fare? I’m very impressed at how it defines individual lashes, although the more coats you apply, the more it starts verging on spidery. I’d stick to two or three max. I wouldn’t say it’s a showstopping effect but it’s just enough for me and gives a bit of life to my lashes!

The mascara definitely adds something to the volume – more than other “volumising” mascaras I’ve tried in the past, anyway. There’s also a nice little bit of curl – Lash Adapt does it all!

It’s quite a wet formula which makes it very difficult to get clumps, even when the brush is full of product, so its clump-free claim stands up! As well as being easy to apply it’s also long lasting, with no panda eyes after a few hours (cough Bad Gal cough) or flakes under the eyes.

 No7 Lash Adapt costs £12.95 from Boots (and I loooove it!).

Before – no mascara

After – 2 coats













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Max Factor Ruby Fruit – a Chanel Rouge Noir Dupe? – Review and Swatches

Max Factor Nailfinity in Ruby Fruit. The bottles were sealed with sellotape – hate it when they do that!

Chanel’s Rouge Noir nail polish is often considered to be the jewel in the crown of its fabulous polish collection – a vampishly sexy black-red with echoes of velvet, blood and Elvira in a dark alley. Which of course means I had to have it. Imagine, then, how delighted I was to discover using my good friend Google that there exists an uncanny dupe for Rouge Noir in the form of Max Factor Nailfinity in Ruby Fruit!

Both the Chanel original and the Max Factor version apply smoothly without streaks, but I noticed that the Max Factor dried quicker and was more chip resistant. I’ve heard that Chanel polishes don’t wear very well, but as someone who can rarely make nail polish last longer than two days without serious chipping, that’s something I’m used to. So far, though, I’ve applied makeup and been typing away and the Max Factor nail polish has held fast. It’s a snip of the price at £5.99 – that’s more like it!

Max Factor Ruby Fruit

Ruby Fruit, complete with sellotape residue



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Revlon Just Bitten Kissable Balm Stain – review and swatches

Revlon Kissable Balm Stain in Honey
Balm stains are all the rage at the moment, and Revlon has jumped on the bandwagon after the Clinique Chubby Sticks (seriously, WHO thought up that name??). I’m always excited to try a drugstore dupe of a high end product and I was really impressed by this one. RRP £7.99, but currently £5.99 in Boots and Superdrug.

It’s certainly moisturising – stains can be very drying but the balm component prevents that from happening. This does mean, however, that the glossiness doesn’t last long. Swatched on the hand there isn’t a whole lot of cover but they’re surprisingly pigmented, and you can really build up the colour on the lips. I tried out Romantic (bright red) and Honey (muted pink). The stain’s quite subtle (in a good way) and seems to last quite well, but I prefer the glossiness! They’re both great shades, and very easy to wear (Romantic is especially good if you’re looking to wear red but find it intimidating).

Read on for pictures…

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Urban Decay 24/7 Eyeshadow Pencil in Barracuda – Review and swatches:

The bigger, fatter version of Urban Decay’s famed 24/7 Eyeliner pencils, the 24/7 Eyeshadow Pencils aren’t just your average cream shadow. No creasing or greasiness here – these pencils pack a pigmented punch and are also really long-wearing. I finally had the chance to pick one up and I chose Barracudaa pearlescent black with silver glitter that looks a lot like the eyeliner Oil Slick. 

Urban Decay 24/7 Eyeshadow Pencil in Barracuda

I first tried this when I popped into an Urban Decay counter before going to see Ingrid Michaelson at Bush Hall. Now, if you’ve ever been to Bush Hall you’ll know it’s the sweatiest you’ve ever been in your life. I hadn’t anticipated this, so piled on the eye makeup at the counter – Barracuda pencil all over the lids, followed by Oil Slick eyeshadow on top and Perversion 24/7 eyeliner pencil to finish. When it started getting really sweaty I was worried my makeup would be running down my face… but no! It stayed put all night, and was still perfect after the gig even though it looked as though someone had turned the sprinklers on! I was totally sold.

As well as working well as an eyeshadow base, these pencils can be used alone all over the lid or as eyeliners. They smudge well for a short time after application before setting – after that, nothing will budge them apart from makeup remover!

24/7 Eyeshadow Pencils come in a variety of lovely bright colours and the glitter isn’t as prone to fallout as the shadows are (notoriously) – my only problem is that they’re erring on the pricey side at £14 each. I know that in the USA, drugstore brand Milani do a similar product (in fact I asked my friend to pick some up for me!) but as far as I know you can’t get any cheaper versions over here in the UK.

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Urban Decay Naked Skin Foundation – Review

Urban Decay are mainly known for their legendary eye make-up, so the enormous hype surrounding their new Naked Skin foundation was contentious. Would it live up to the buzz? I decided to give it a try and popped into House of Fraser, and much to my delight UD are offering little sample pots with two weeks’ worth of product for you to try out before you buy. That’s a win in my books – I hate having to try on foundation in store as the light in department stores is always so yellow!

It’s so tiny and adorable!

Each shade of Urban Decay Naked Skin is given a number, from 0 to 12.0: shades that end in 0 are warm-toned, whereas those ending in .5 are cool-toned. Two of the assistants I asked matched me to 3.0 which seems about right – another that I asked gave me a sample of 4.5 which is far too dark, more baked skin than Naked Skin! The website suggests matches for other brands (such as MAC) so you can estimate what shade you’ll need to try on.

So how does it fare? It’s lovely and even to apply, and has quite a matte finish meaning you don’t really need to set it with loose powder. The first couple of times I wore it I had put translucent powder over the top and someone actually remarked that I was wearing a lot of foundation, so with this, the less on top, the better!

A couple of before and after pictures after the jump:

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Sugarpill Heartbreaker Palette – Review and swatches

This beauty came through my letterbox this morning, much to my excitement! Sugarpill is one of my favourite makeup brands because you can be sure you’re getting brilliant quality, highly pigmented products. I have four of the pressed shadows (Dollipop – pink; Buttercupcake – yellow; Flamepoint – orange; Poison Plum – purple) and one of the loose ones (Goldilux – it’s legendary!!) so this palette was at the top of my wishlist.

Sugarpill Heartbreaker Palette open

Look at the size of those pans – they’re full size, a whopping 37mm diameter with 4g of product! Compare that to MAC’s 25mm eyeshadows with 1.5g of product – such good value for money, and the colour payoff is just great. As they’re matte based you might expect some chalkiness, but they are super smooth to apply. They’re also vegan and cruelty free.

In the pan we have Acidberry (lime green),  Velocity (deep blue), 2am (violet) and Mochi (light turquoise). Some of these colours are comparable to the Sleek Curaçao palette (namely Mochi) but a lot less chalky and with more pigmentation. Acidberry is so stunning, probably my favourite in the palette, followed by Mochi.

The Heartbreaker Palette is available from Sugarpill for $34 – I got mine from the UK-based Cocktail Cosmetics for £24.95. You can get 10% off there with the code SHOPPER!

More pictures and swatches under the jump! Continue reading